22.12.09

Green Marketing


Green Marketing 
 
Current environmental issue is of particular concern for the people of the world. With the environmental damages that occurred due to human activity that make exploitation of natural products and the lack of development and environmentally unfriendly. Tangible evidence of environmental damage can be seen from the impact of floods, hurricanes and global warming at this time we feel. Much we can do to make our earth green and still be comfortable to be occupied. Green Marketing is one of them.

Green marketing is a marketing concept that is growing now, along with the rise of the global warming issue. Here we mention three easy steps to implement green marketing, and this will provide benefits if done correctly.


To be successful, green marketing effectively and provide benefits, you must do three things: 1. Consistent; 2. Give understanding and environmental education to the customer; and 3. Give your customers the opportunity to participate.

1. Consistent.
What do you have a campaign and make sure that your business truly environmentally friendly.

2. Give understanding and environmental education to customers.
Provide understanding and environmental education to customers not only telling you what you're doing but also you have to explain to them why it needs to be done.

3. Give your customers the opportunity to participate.
Provide opportunities for customers to participate from the green marketing movement you are doing, at least so they felt played a role and has done to the environment.

Here is an example that we can do in performing greenmarketing:

If we have a mini market / grocery store or related to the sale and purchase and packing material is usually used as a plastic bag. You know that plastic bags take a long time before finally falling perfectly, because you are a businessman who cares about the environment and to reduce environmental pollution so you do not use plastic bags as wrapping for these reasons.

With potential customers, the idea will get a good chance.

The first step is being consistent on what you kampanyekan, you must ensure that your business does not conflict with the campaign to reduce plastic bag usage.

Easy course, what if your customers through the store and see your trash can filled with plastic bags, waste paper and plastic bottles? Of course they will assume that you are not serious in implementing green marketing.

Not using plastic bags does not mean green marketing steps you're done. You still need to give meaning to the consumer that one plastic bag takes thousands of years before finally unraveled. Not everyone knows this, and by explaining his hope is to start switching customers to use other packaging. In this opportunity you let customers know that you care about these issues.

By shopping at your store, let them know that they had committed acts of nature preserve one of which was by not using plastic bags. Although not a big impression, but let them feel have helped save the earth by not using plastic. From here other opportunities will open wide.

You also can provide solutions to your customers like to buy cloth bags for shopping and time.

Good tips on green marketing brings enlightenment to us and more concerned about the environment. Let us create a clean environment and a friendly business environment.

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